Lighting for retail
Retail lighting has to accomplish a great deal but its chief function should be increase profitability. A well-designed retail lighting scheme is built around the brand, the market, the site, the product and – crucially – the customer. As bricks and mortar retailers look for better ways to bring buyers in-store, lighting’s role in creating an atmosphere and enabling customers to make choices has come to the fore.
Retail environments provide the lighting designer with a variety of challenges. They include balancing general lighting with the need to focus attention on specific items or areas, and creating sparkle and excitement but avoiding glare. From changing room to cash desk, a well-designed scheme will change browsers to buyers, bring customers back and also cut costs by using energy efficiently.